The Death of the Essay-Prompt
Week five of building two AI pipelines: why writing better prompts is a dead end, and what it looks like to build the brief into the system itself.
$ cat ./read-more10 items tagged with #claude
Week five of building two AI pipelines: why writing better prompts is a dead end, and what it looks like to build the brief into the system itself.
$ cat ./read-moreWeek four of building AI pipelines for agency work — why execution got faster, thinking mattered more, and the real decisions happened in the doing, not the planning.
$ cat ./read-moreWeek three of building AI pipelines for agency work — what we learned testing website tools, running brand-aware image generation, and why intake is the real problem.
$ cat ./read-moreA week-two look inside two AI systems we're building — a website generation pipeline and a brand-aware image system — and what they reveal about building real AI tools for agencies.
$ cat ./read-moreMeet Paige and Alex, two co-op students building AI systems at Goose Digital for WordPress migration and brand-aware graphic generation.
$ cat ./read-moreA brand new veterinary clinic, no existing digital presence, and a full marketing stack to build. Here's how AI-assisted workflows changed the timeline entirely.
$ cat ./read-moreFrom zero to a fully deployed AI showcase site in two days and about five hours of human effort — using Claude Code, Gemini, Synthesia, and Cloudflare.
$ cat ./read-moreHow we used a Claude co-work plugin to generate 190 on-brand MCAE emails across segments and personas in a fraction of the time.
$ cat ./read-moreWhen a vendor proposed doubling prices and a 12-month lock-in across three lines of business, we built our own PDF catalog viewer in a weekend.
$ cat ./read-moreWe built a Claude Code plugin for Cowork that generates production-ready Google Paid Search landing pages — from brief to live in about an hour.
$ cat ./read-more// Let's talk Claude
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