The Death of the Essay-Prompt
Week five of building two AI pipelines: why writing better prompts is a dead end, and what it looks like to build the brief into the system itself.
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13 items tagged with #ai-agents
Articles
Brief, Build, Break, Repeat
Week four of building AI pipelines for agency work — why execution got faster, thinking mattered more, and the real decisions happened in the doing, not the planning.
$ cat ./read-moreThe Part of the Build Nobody Talks About
Week three of building AI pipelines for agency work — what we learned testing website tools, running brand-aware image generation, and why intake is the real problem.
$ cat ./read-moreThe AI Tools Actually Running Agency Work Right Now
A week-two look inside two AI systems we're building — a website generation pipeline and a brand-aware image system — and what they reveal about building real AI tools for agencies.
$ cat ./read-moreInside Our Co-op AI Projects: Web Migration and Branded Graphics
Meet Paige and Alex, two co-op students building AI systems at Goose Digital for WordPress migration and brand-aware graphic generation.
$ cat ./read-moreHow We Trained Account Leads to Run AI Workflows — Without Making Them Engineers
The biggest obstacle to AI adoption in agencies is not the technology. It's building a system your whole team can actually use. Here's how we approached it.
$ cat ./read-moreWhy We Stopped Using Tools and Started Building Infrastructure
Every SaaS tool optimizes for the median user. We built our own marketing operations platform instead — and here's why custom infrastructure wins at scale.
$ cat ./read-moreWe Didn't Automate Our Agency. We Rebuilt It.
Most agencies are adding AI tools to existing processes. We rebuilt our entire operation from the ground up — and here's what going AI-native actually looks like.
$ cat ./read-moreUnderstanding AI Agents: What They Are and Why They Matter
A practical breakdown of AI agents — autonomous systems that can reason, plan, and take action on your behalf.
$ cat ./read-moreExperiments
Building 190 Pardot Emails at Scale with Claude
How we used a Claude co-work plugin to generate 190 on-brand MCAE emails across segments and personas in a fraction of the time.
$ cat ./read-moreBuilding a Self-Hosted Catalog Viewer to Escape a SaaS Price Trap
When a vendor proposed doubling prices and a 12-month lock-in across three lines of business, we built our own PDF catalog viewer in a weekend.
$ cat ./read-moreBuilding a Cowork Plugin for Google PPC Landing Pages
We built a Claude Code plugin for Cowork that generates production-ready Google Paid Search landing pages — from brief to live in about an hour.
$ cat ./read-moreHow We Gave Claude Direct Access to WordPress — Without Sharing a Password
Building a secure REST API plugin that lets Claude and AI automation tools read and update WordPress content, SEO metadata, and taxonomies without credentials.
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